Unique views and agency news.

If there’s a status quo at FVM, it’s forward momentum. Here’s our take on what’s going on in the industry… and what’s new around the office.

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FVM scores four new clients

By Jon Cohen - December 11, 2014

FVM adds four new clients to roster. Market Street Advisors, Arraya Solutions, ESOP Economics and Perinatal Research Consortium join the Philadelphia B2B agency

The “Forgotten Few”: 3 key elements to video marketing ROI

By Jon Cohen - October 30, 2014

Good design is wonderful, but without implementing these 3 key elements, your video marketing will not deliver the ROI you (or your client) are looking for

Cross-browser testing: how to live with Internet Explorer

By Jordy Pickel - October 24, 2014

Cross-browser testing: the solution on how to live with Internet Explorer

I know your type

By Russell Falk - October 7, 2014

Russell Falk on typography insight & inspiration as part of our regular Spark series. The League of Moveable Type, Tobias Frere-Jones & Scott Albrecht included

FVM Friday Factoids: Nick Stile!

By Russell Falk - September 30, 2014

FFF asks all the questions you didn’t need to know the answers to, one FVMer at a time. Next up is Junior Account Exec, Nick.

Taking the fall (internship): Amanda!

By Tom O'Brien - September 24, 2014

Meet our newest FVM intern, Amanda.

FVM Friday Factoids: Alex Pickel!

By Alexandra Pickel - September 14, 2014

FFF gets up close and personal one FVMer at a time, just for fun. This time, Alex talks briny beverages, Mozzarella Sticks and getting pumped with Beyonce!

Fantasy football head-to-head: Yahoo! vs ESPN

By Alexandra Pickel - September 4, 2014

Fantasy Football season is here and at FVM HQ we've been debating Yahoo! vs ESPN on technology, mobile integration, analytics, and user experience.

The art of illustration in web design

By Alexandra Pickel - August 15, 2014

The art of illustration in web design. Five reasons why you should use illustration in your web design and how it will bring your brand to life!

Some humbling stats about banner ads

By Alexandra Pickel - August 7, 2014

Banner ads aren’t about CTRs; they’re about awareness. What’s important is that digital ads are targeted and seen; that's what makes them effective in B2B.

Racing aces hit the road for charity

By Tom O'Brien - July 28, 2014

CEO Paul Fleming and Director of Branding & Research Alex Pickel are pulling on their FVM colors and gearing up for a summer of charity bike races.

Programmatic media buying for B2B: the pros and cons

By Karen Murphy - July 10, 2014

Programmatic media buying may seem at odds with ultra-targeted BtoB marketing campaigns, but it doesn't have to be. Here, we take you through the pros and cons

FVM wins BMA B2 award

By Tom O'Brien - July 9, 2014

FVM wins a BMA B2 Award for their Choose My Future email nurturing campaign on behalf of the Office of Catholic Education (OCE)

Email marketing and the numbers you can count on

By Tom O'Brien - June 24, 2014

Email marketing gets results and should be central to every suitable strategic campaign. Here, some impressive eMarketing statistics speak for themselves.

World Cup ads: 10 of the best

By Tom O'Brien - June 12, 2014

10 of the best World Cup TV adverts. 5 from 2014 and 5 from the past, because seeing the new stuff brings nostalgia for the old

Real branding from a fictional world

By Russell Falk - June 11, 2014

Brands are a prevalent aspect of our cultural landscape and present-day fiction demands well-crafted identities. This is real branding from a fictional world

Keeping things ‘Real Simple’

By Alexandra Pickel - May 16, 2014

I love Real Simple magazine.