Unique views and agency news.

If there’s a status quo at FVM, it’s forward momentum. Here’s our take on what’s going on in the industry… and what’s new around the office.

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Why your B2B brand deserves better photography

By Aaron Baksa - October 9, 2018

When B2B companies consistently choose to portray their businesses, people or customers with generic stock imagery, they could be risking their brand identity.

4 ways to build your education content marketing strategy

By Christina Travaglini - March 27, 2018

In an age of growing competition, it’s more important than ever for education marketing to resonate with parents and students through relevant, useful, and sharable content. Here, we talk about 4 ways to build your education content marketing strategy.

4 market research trends shaping brand strategies

By Alexandra Pickel - March 8, 2018

Research is playing an increasingly larger role in brand and marketing strategy, so it’s important we stay on top of trends and new technologies.

Getting more out of your B2B focus groups

By Alexandra Pickel - January 17, 2018

Here are the critical steps you can take to make sure that your focus group research pays off for your B2B business

FVM named top B2B agency

By Alex Chapin - December 12, 2017

FVM named one of the leading B2B Brand Engagement agencies in the U.S.

FVM wins two W3 Awards for web excellence

By Tom O'Brien - October 26, 2017

FVM wins two Silver W3 Awards for web excellence on behalf of digital pathology start-up Proscia and campus safety non-profit Clery Center

B2B, coast to coast

By Jon Cohen - October 5, 2017

We’re opening a second location in beautiful Portland, OR to expand our B2B brand and marketing offering and better serve west coast businesses.

30 years in B2B marketing

By Paul Fleming & Laurie Van Metre - October 5, 2017

FVM Founders Paul Fleming and Laurie Van Metre on what 30 years as a B2B brand and marketing agency means to them

Of Pastries and Products: How to Find a Common Language

By Calvin Son - June 13, 2017

Technology can be complicated. Product planning sessions bring clarity to clients' products and services, and help to build a foundation for a go-to-market plan

Developing internal culture, while launching an external brand

By Paul Fleming - March 8, 2017

Developing internal culture while launching an external brand. NCEA article on how the Archdiocese of Philadelphia, The Pacific Institute, and FVM built AOPS.

You have a branding problem – Now what?

By Jon Tran - January 12, 2017

Get an insider look at creating B2B brands that work. What to expect from the branding process and the value it will bring to your business.

Listening for a brand that resonates

By Alexandra Pickel - December 12, 2016

There's a deceptively simple solution for creating strong B2B brands: listening. Here’s how we break down the “question and answer” side of brand discovery.

Software provider ProLease hires FVM

By Jon Cohen - November 1, 2016

FVM takes on ProLease Software as a client for branding, website, and marketing strategy. Other recent clients include Lightpath, Clery Center, NCEA and LS&S.

Does your B2B brand have personality?

By Tom O'Brien - October 14, 2016

B2B brand personality is vital in connecting with audiences, engaging customers and standing out from the competition. Here's how to discover your personality

Getting the story straight: communicating a client’s compelling value

By Jon Tran - August 12, 2016

Biomedical tech startup Proscia were about to revolutionize oncology. FVM redesigned the website to optimize UX and communicate the client's compelling value

Another four through the door

By Tom O'Brien - July 20, 2016

Four new hires and two promotions at FVM

Branding in the bathtub

By Alexandra Pickel - June 27, 2016

“This Crayola product is all about color” may not be an impressive statement — but the fact that it can go unstated and still be conveyed… that’s impressive.