Turn heads. Change minds.

Any agency can make tactics that distract and dazzle. FVM builds brands that command attention and compel decision makers to act.

Show case studies on:

PRA

Scalable positioning for a shifting business model

PRA offers enterprise project management and consulting services to some of the world’s biggest real estate and design construction companies. PRA hired FVM to create an authentic brand position and identity that would support its new business model and allow the company to scale.

Industry:

Real Estate & Construction

Avenu

Organizing four brands under one new company

When four of the largest revenue enhancement companies organized under one new company, their leaders turned to FVM to build and launch a complete brand identity that could start conversations on a national scale without leaving existing customers behind.

Industry:

Government Services

Clery Center

Brand image that builds on legacy

Clery Center’s reputation was built on history, so they needed a strategy and image that could create awareness — without leaving behind existing brand value.

Industry:

Higher Education

ProLease

Boosting brand credibility in a crowded software market

ProLease was positioned to help a broader audience navigate complex industry standards, but their brand wasn’t aligned to speak to the needs of larger clients.

Industry:

Real Estate & Facilities Leasing

Proscia

Brand strategy for a digital pathology start-up

Proscia had a breakthrough technology, but needed an evolved brand identity and new storytelling to convey how its AI was changing digital pathology.

Industry:

Digital Pathology

Lightpath

Brand strategy that put competitive differentiation first

Lightpath needed a new brand that stood out. FVM delivered a differentiation-based brand strategy that highlighted the company’s unique competitive advantage.

Industry:

Telecom

AOPS

Competitive differentiation and a new brand

FVM united 148 Archdiocese of Philadelphia Schools with a new brand identity that set it apart in the increasingly competitive education space.

Industry:

Education

Univar

Bringing out a more human brand identity

With this rebranding project, FVM created a brand identity for Univar that explained its value proposition — and reached a new audience.

Industry:

Specialty Chemical

Archer

New brand identity, new value proposition

FVM’s new brand strategy and awareness campaign differentiated Archer, growing the company’s value against technology/SAAS competitors.

Industry:

Investment Management

LS&S

New brand positioning for public-private partnership

FVM relaunched LS&S with a new brand strategy that showcased its value proposition: helping libraries around the country thrive.

Industry:

Library

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