DiscoverOrg is the leading sales and marketing intelligence SaaS platform in the world, providing thousands of B2B sales organizations with the most accurate and actionable prospect data. Having recently acquired its biggest competitor, RainKing, DiscoverOrg hired FVM to create a full brand identity.
HighPoint Solutions is a leading global provider of IT consulting and services for healthcare and life sciences companies. FVM was hired to create a brand identity that would elevate the company, reflect its leader status, and fuel a more focused sales machine.
PRA offers enterprise project management and consulting services to some of the world’s biggest real estate and design construction companies. PRA hired FVM to create an authentic brand position and identity that would support its new business model and allow the company to scale.
FVM’s new brand strategy and awareness campaign differentiated Archer, growing the company’s value against technology/SAAS competitors.
When four of the largest revenue enhancement companies organized under one new company, their leaders turned to FVM to build and launch a complete brand identity that could start conversations on a national scale without leaving existing customers behind.
Proscia had a breakthrough technology, but needed an evolved brand identity and new storytelling to convey how its AI was changing digital pathology.
Clery Center’s reputation was built on history, so they needed a strategy and image that could create awareness — without leaving behind existing brand value.
Technology can be complicated. Product planning sessions bring clarity to clients' products and services, and help to build a foundation for a go-to-market plan
With this rebranding project, FVM created a brand identity for Univar that explained its value proposition — and reached a new audience.
ProLease was positioned to help a broader audience navigate complex industry standards, but their brand wasn’t aligned to speak to the needs of larger clients.