Media & Campaign PlanningWhere will your marketing dollars make the greatest impact on your target audience? FVM draws on behavioral and competitive insights to determine which traditional, digital, and social channels offer the greatest B2B marketing opportunities. We then create a marketing campaign execution plan that maximizes exposure — and work with publishing and advertising partners to purchase, execute, and optimize each campaign.
Marketing & AdvertisingFrom the traditional print ad and event support to content marketing, social media campaigns, and search engine marketing services, FVM delivers powerful, cohesive creative. We don't do "one-off" tactics; instead, we create advertising and marketing strategies that work together to sell the value behind your company’s products and services.
Marketing AnalyticsWe don't take success for granted. Before, during, and after each campaign launch, we measure your audiences’ behavior to plan and optimize our creative approach. And once your campaign, site, or event is live, we present detailed reports that illustrate where your brand is seeing the most traction — and what your next steps should be.
HighPoint Solutions is a leading global provider of IT consulting and services for healthcare and life sciences companies. FVM was hired to create a brand identity that would elevate the company, reflect its leader status, and fuel a more focused sales machine.
Technology can be complicated. Product planning sessions bring clarity to clients' products and services, and help to build a foundation for a go-to-market plan
Simpana needed a competitive differentiation strategy that would demonstrate its value to IT pros. Here’s how FVM showed off the brand’s cost-based advantage.