Is your B2B brand working hard enough?

If you’re not sure how your brand advances your business goals, the answer is no.

FVM’s approach to B2B branding is dedicated to discovering and communicating your brand’s authentic value. We apply lean, efficient positioning and brand identity strategies that show customers exactly why they need to buy from you.

Research

Strategic work is rooted in research. So we ask difficult questions to gain insight into how our clients differentiate themselves today — and where they’re taking their businesses tomorrow. With a holistic view of your business, market, and key audiences, we will engage with employees, customers, and analysts to discover where opportunity lies.

Brand Strategy & Position

Every client has a unique advantage — ownable space in their market where they can compete most effectively. It’s our job to find it, distill it, and use it to drive business. Our brand strategy and positioning services help companies construct B2B brand architectures that meet their strategic needs and scale to their competitive goals for years to come.

Execution & Rollout

We make sure our clients are equipped to use their brand effectively and we thoroughly plan its implementation. FVM offers scalable services in visual identity, naming, brand voice and tone, copywriting, business materials, brand guidelines, brand governance, and asset management tools. And we’ll work with you to create an activation plan that informs stakeholders and generates brand advocacy.
Case Study:

How do you sharpen a B2B telecom company's competitive edge?

Brand strategy that put competitive differentiation first

Lightpath needed a new brand that stood out. FVM delivered a differentiation-based brand strategy that highlighted the company’s unique competitive advantage.

Blog:

You have a branding problem – Now what?

Author:

Jon Tran

You have a branding problem – Now what?

Get an insider look at creating B2B brands that work. What to expect from the branding process and the value it will bring to your business.

Date:

January 12, 2017

Case Study:

How does a non-profit embrace its future without losing sight of its legacy?

Author:

Jon Tran

Brand image that builds on legacy

Clery Center’s reputation was built on history, so they needed a strategy and image that could create awareness — without leaving behind existing brand value.

Date:

January 12, 2017

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