Turn heads. Change minds.

Any agency can make tactics that distract and dazzle. FVM builds brands that command attention and compel decision makers to act.


Proscia // Digital Pathology

Branding, Digital, Storytelling

Brand strategy for a digital pathology start-up

Proscia had a breakthrough technology, but needed an evolved brand identity and new storytelling to convey how its AI was changing digital pathology.


Clery Center // Nonprofit

Branding, Digital, Naming and Tagline

Brand image that builds on legacy

Clery Center’s reputation was built on history, so they needed a strategy and image that could create awareness — without leaving behind existing brand value.


Lightpath // Telecom

Branding, Digital, Web Design

Brand strategy that put competitive differentiation first

Lightpath needed a new brand that stood out. FVM delivered a differentiation-based brand strategy that highlighted the company’s unique competitive advantage.


Archer // FinTech

Branding, Digital, Naming and Tagline

New brand identity, new value proposition

Learn how FVM’s new brand strategy and awareness campaign differentiated Archer, growing the company’s value against technology/SAAS competitors.


BASF // Specialty Chemical

Marketing, Product Launch

Product launch plus a new brand identity

When BASF needed to launch a game-changing product, FVM took the opportunity to differentiate the company as an industry leader with a new brand image.


CommVault // Data Management

Lead Generation, Marketing

Cutting through clutter to create brand definition

Simpana needed a competitive differentiation strategy that would demonstrate its value to IT pros. Here’s how FVM showed off the brand’s cost-based advantage.

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