Redefining Catholic education
The Archdiocese of Philadelphia contains a diverse portfolio of 148 K-12 schools across five counties, each with a strong individual identity and history. But with more competition than ever, the schools needed to join together under a unified brand that transcended locality and set them apart. Through extensive discovery involving many organizations, teachers, and parents, we created this new brand: Archdiocese of Philadelphia Schools. Through positioning, brand identity and tone of voice, we defined what it really means to choose a modern Catholic education, and distilled a clear, singular vision for all schools to rally behind.