Any agency can make tactics that distract and dazzle. FVM builds brands that command attention and compel decision makers to act.
Branding, Storytelling, Web Design
Brand strategy for a digital pathology start-up
Proscia had a breakthrough technology, but needed an evolved brand identity and new storytelling to convey how its AI was changing digital pathology.
Branding, Storytelling, Web Design and Development
Brand image that builds on legacy
Clery Center’s reputation was built on history, so they needed a strategy and image that could create awareness — without leaving behind existing brand value.
Branding, Integrated Campaign, Storytelling
Brand strategy that put competitive differentiation first
Lightpath needed a new brand that stood out. FVM delivered a differentiation-based brand strategy that highlighted the company’s unique competitive advantage.
Branding, Naming and Tagline, Storytelling
New brand identity, new value proposition
Learn how FVM’s new brand strategy and awareness campaign differentiated Archer, growing the company’s value against technology/SAAS competitors.
Integrated Campaign, Product Launch
Product launch plus a new brand identity
When BASF needed to launch a game-changing product, FVM took the opportunity to differentiate the company as an industry leader with a new brand image.
Integrated Campaign, Lead Generation
Cutting through clutter to create brand definition
Simpana needed a competitive differentiation strategy that would demonstrate its value to IT pros. Here’s how FVM showed off the brand’s cost-based advantage.