Turn heads. Change minds.

Any agency can make tactics that distract and dazzle. FVM builds brands that command attention and compel decision makers to act.

Show case studies on:

Avenu

Organizing four brands under one new company

When four of the largest revenue enhancement companies organized under one new company, their leaders turned to FVM to build and launch a complete brand identity that could start conversations on a national scale without leaving existing customers behind.

Industry:

Government Services

ProLease

Boosting brand credibility in a crowded software market

ProLease was positioned to help a broader audience navigate complex industry standards, but their brand wasn’t aligned to speak to the needs of larger clients.

Industry:

Real Estate, Facilities & Accounting Lease Software

Proscia

Brand strategy for a digital pathology start-up

Proscia had a breakthrough technology, but needed an evolved brand identity and new storytelling to convey how its AI was changing digital pathology.

Industry:

Digital Pathology

Clery Center

Brand image that builds on legacy

Clery Center’s reputation was built on history, so they needed a strategy and image that could create awareness — without leaving behind existing brand value.

Industry:

Education / Nonprofit

Lightpath

Brand strategy that put competitive differentiation first

Lightpath needed a new brand that stood out. FVM delivered a differentiation-based brand strategy that highlighted the company’s unique competitive advantage.

Industry:

Telecom

AOPS

Competitive differentiation and a new brand

Learn how FVM united 148 Archdiocese of Philadelphia schools with a new brand identity that set it apart from the competition.

Industry:

Education

Univar

Bringing out a more human brand identity

With this rebranding project, FVM created a brand identity for Univar that explained its value proposition — and reached a new audience.

Industry:

Specialty Chemical / Distribution

Archer

New brand identity, new value proposition

Learn how FVM’s new brand strategy and awareness campaign differentiated Archer, growing the company’s value against technology/SAAS competitors.

Industry:

Technology / SaaS

LS&S

New brand positioning for public-private partnership

FVM relaunched LS&S with a new brand strategy that showcased its value proposition: helping libraries around the country thrive.

Industry:

Public-Private Partnership

BASF

Product launch plus a new brand identity

When BASF needed to launch a game-changing product, FVM took the opportunity to differentiate the company as an industry leader with a new brand image.

Industry:

Specialty Chemical

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