The agency built for B2B.

FVM is the strategic brand partner and marketing agency of choice for B2B brands that need a clear and effective way to communicate their value. Through inspired storytelling, thoughtful design, and smart development solutions, we help them reach their audiences — and we’ve been doing it for 30 years. Take a minute to learn what we’re all about.

Case Study:

Proscia // Digital Pathology

Case Study:

Proscia

Brand strategy for a digital pathology start-up

Proscia had a breakthrough technology, but needed an evolved brand identity and new storytelling to convey how its AI was changing digital pathology.

Industry:

Digital Pathology

Case Study:

Lightpath // Telecom

Case Study:

Lightpath

Brand strategy that put competitive differentiation first

Lightpath needed a new brand that stood out. FVM delivered a differentiation-based brand strategy that highlighted the company’s unique competitive advantage.

Industry:

Telecom

Blog:

B2B, coast to coast

Author:

Jon Cohen

B2B, coast to coast

We’re opening a second location in beautiful Portland, OR to expand our B2B brand and marketing offering and better serve west coast businesses.

Date:

October 5, 2017

Case Study:

Archer // FinTech

Case Study:

Archer

New brand identity, new value proposition

Learn how FVM’s new brand strategy and awareness campaign differentiated Archer, growing the company’s value against technology/SAAS competitors.

Industry:

Technology / SaaS

Blog:

You have a branding problem – Now what?

Author:

Jon Tran

You have a branding problem – Now what?

Get an insider look at creating B2B brands that work. What to expect from the branding process and the value it will bring to your business.

Date:

January 12, 2017

Case Study:

Clery Center // Nonprofit

Case Study:

Clery Center

Brand image that builds on legacy

Clery Center’s reputation was built on history, so they needed a strategy and image that could create awareness — without leaving behind existing brand value.

Industry:

Education / Nonprofit

Case Study:

BASF // Specialty Chemical

Case Study:

BASF

Product launch plus a new brand identity

When BASF needed to launch a game-changing product, FVM took the opportunity to differentiate the company as an industry leader with a new brand image.

Industry:

Specialty Chemical

Blog:

Of Pastries and Products: How to Find a Common Language

Author:

Calvin Son

Of Pastries and Products: How to Find a Common Language

Technology can be complicated. Product planning sessions bring clarity to clients' products and services, and help to build a foundation for a go-to-market plan

Date:

June 13, 2017

Case Study:

CommVault // Data Management

Case Study:

CommVault

Cutting through clutter to create brand definition

Simpana needed a competitive differentiation strategy that would demonstrate its value to IT pros. Here’s how FVM showed off the brand’s cost-based advantage.

Industry:

Enterprise Software