Helping B2B brands inspire, engage and thrive since 1987.
At FVM, we live by a few simple beliefs. We listen to our clients, because they know their business best. We ask questions to get under the skin of objectives. We think holistically, because no marketing challenge is an island. And we enjoy the process, because that makes all the difference.
We create holistic strategies that cross disciplines and exceed objectives.
Behind it lies ruthless intelligence, tireless focus and passion that’s not for the faint-hearted.
We work with people who embrace our philosophy and passion for fresh, intelligent solutions. Our clients usually hang around for a very long time. We like them. They like us. And we all love the results—year after year.
We take no credit for how our people became who they are. We do, however, gladly accept praise for recognizing brilliance, passion, skill and personality when we see it.
FFF asks all the questions you didn’t need to know the answers to, one FVMer at a time. This time, our Director of Client Services, Alex. She’s the mother of Bailey dog and Macy dog, and daily asker of the question: “Guys: what are you having for dinner tonight?”
One woman. Eight questions. Go!
Attention spans are decreasing at an alarming rate. Not only does your content need to pique interest and attract visitors; it has to keep them hooked, too. With Web 2.0 came the advent of amazing new interactive tools for marketers to reach audiences, and videos are no exception. It’s not enough to be the visually stimulating alternative to boring old text anymore, video has to promise a payoff and offer a reason to stay.
There has always been a lot of “good stuff” out there. When I first joined the video production scene a few years ago, I looked at what others were doing and was attracted to the beautifully designed videos with high-end production, all brought to life with seemingly-expensive animation, blends of talking-head and technical graphics, expert footage capture, catchy music, perfectly casted talent and voiceovers. Good design and great stories are wonderful, but experience has taught me that without implementing some simple key elements, your videos will not deliver the ROI you (or your client) are looking for.
Got a marketing challenge or want to know more about FVM? Then get in touch—we’d love to start the conversation.
630 W Germantown Pike, Suite 400
Plymouth Meeting, PA