The agency built for B2B.

FVM is the strategic brand partner and marketing agency of choice for B2B brands that need a clear and effective way to communicate their value. Through inspired storytelling, thoughtful design, and smart development solutions, we help them reach their audiences — and we’ve been doing it for 30 years. Take a minute to learn what we’re all about.

Case Study:

Brand / Messaging / Web Design

Case Study:

Proscia

Brand strategy for a digital pathology start-up

Proscia had a breakthrough technology, but needed an evolved brand identity and new storytelling to convey how its AI was changing digital pathology.

Industry:

Digital Pathology

Case Study:

Clery Center — Branding / Web design

Case Study:

Clery Center

Brand image that builds on legacy

Clery Center’s reputation was built on history, so they needed a strategy and image that could create awareness — without leaving behind existing brand value.

Industry:

Education / Nonprofit

Blog:

B2B, coast to coast

Author:

Jon Cohen

B2B, coast to coast

We’re opening a second location in beautiful Portland, OR to expand our B2B brand and marketing offering and better serve west coast businesses.

Date:

October 5, 2017

Case Study:

Archer — Branding / Web design

Case Study:

Archer

New brand identity, new value proposition

Learn how FVM’s new brand strategy and awareness campaign differentiated Archer, growing the company’s value against technology/SAAS competitors.

Industry:

Technology / SaaS

Blog:

You have a branding problem – Now what?

Author:

Jon Tran

You have a branding problem – Now what?

Get an insider look at creating B2B brands that work. What to expect from the branding process and the value it will bring to your business.

Date:

January 12, 2017

Case Study:

CommVault — Lead generation

Case Study:

CommVault

Cutting through clutter to create brand definition

Simpana needed a competitive differentiation strategy that would demonstrate its value to IT pros. Here’s how FVM showed off the brand’s cost-based advantage.

Industry:

Enterprise Software

Case Study:

Lightpath — Branding / Web design / Campaigns

Case Study:

Lightpath

Brand strategy that put competitive differentiation first

Lightpath needed a new brand that stood out. FVM delivered a differentiation-based brand strategy that highlighted the company’s unique competitive advantage.

Industry:

Telecom

Case Study:

BASF — Product launch

Case Study:

BASF

Product launch plus a new brand identity

When BASF needed to launch a game-changing product, FVM took the opportunity to differentiate the company as an industry leader with a new brand image.

Industry:

Specialty Chemical

Case Study:

NCEA — Visual identity

Case Study:

National Catholic Educational Association (NCEA)

Rebranding to bring vision and values to life

The NCEA needed rebranding on every level to bring the organization’s true value proposition and vision to life.

Industry:

Education / Association

Blog:

Of Pastries and Products: How to Find a Common Language

Author:

Calvin Son

Of Pastries and Products: How to Find a Common Language

Technology can be complicated. Product planning sessions bring clarity to clients' products and services, and help to build a foundation for a go-to-market plan

Date:

June 13, 2017