Turn heads. Change minds.

Any agency can make tactics that distract and dazzle. FVM builds brands that command attention and compel decision makers to act.

Show case studies on:

Archer

New brand identity, new value proposition

FVM’s new brand strategy and awareness campaign differentiated Archer, growing the company’s value against technology/SAAS competitors.

Industry:

Investment Management

LS&S

New brand positioning for public-private partnership

FVM relaunched LS&S with a new brand strategy that showcased its value proposition: helping libraries around the country thrive.

Industry:

Library

BASF

Product launch plus a new brand identity

When BASF needed to launch a game-changing product, FVM took the opportunity to differentiate the company as an industry leader with a new brand image.

Industry:

Specialty Chemical

CommVault

Cutting through clutter to create brand definition

Simpana needed a competitive differentiation strategy that would demonstrate its value to IT pros. Here’s how FVM showed off the brand’s cost-based advantage.

Industry:

Data Management & Backup Recovery

NCEA

Rebranding to bring vision and values to life

The NCEA needed rebranding on every level to bring the organization’s true value proposition and vision to life.

Industry:

Education

Arraya

New brand identity for a business in transition

Arraya wanted a new website, but needed a new brand design, strategy, and value proposition. Learn how FVM crafted an identity that met their goals.

Industry:

IT

BASF

Smart business strategy, brilliant brand marketing

Rebranding over 70 products into SmartSolutions, FVM created a new brand image for BASF that streamlined their marketability as an industry leader.

Industry:

Specialty Chemical

OCE

Unconventional demand generation via social media

When conversion means more than a click, unconventional demand generation strategies shine. Learn how FVM used social media to convey irresistible brand value.

Industry:

Education

Philadelphia Gear – Boring

An unexpected advertising plan

Some of the best value propositions are the oldest. But competitive differentiation often comes down to new methods of conveying time-tested brand strategy.

Industry:

Manufacturing

ESOP

Gaining a competitive advantage

ESOP came to FVM for a strategy that could debut its latest software. We answered with this integrated brand identity and brand awareness campaign.

Industry:

ESOP

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