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If there’s a status quo at FVM, it’s forward momentum. Here’s our take on what’s going on in the industry… and what’s new around the office.

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DiscoverOrg

Ownable branding for a growing SaaS leader

DiscoverOrg is the leading sales and marketing intelligence SaaS platform in the world, providing thousands of B2B sales organizations with the most accurate and actionable prospect data. Having recently acquired its biggest competitor, RainKing, DiscoverOrg hired FVM to create a full brand identity.

Industry:

Sales Intelligence

Clery Center

Brand image that builds on legacy

Clery Center’s reputation was built on history, so they needed a strategy and image that could create awareness — without leaving behind existing brand value.

Industry:

Higher Education

ProLease

Boosting brand credibility in a crowded software market

ProLease was positioned to help a broader audience navigate complex industry standards, but their brand wasn’t aligned to speak to the needs of larger clients.

Industry:

Real Estate & Facilities Leasing

Proscia

Brand strategy for a digital pathology start-up

Proscia had a breakthrough technology, but needed an evolved brand identity and new storytelling to convey how its AI was changing digital pathology.

Industry:

Digital Pathology

Lightpath

Brand strategy that put competitive differentiation first

Lightpath needed a new brand that stood out. FVM delivered a differentiation-based brand strategy that highlighted the company’s unique competitive advantage.

Industry:

Telecom

AOPS

Competitive differentiation and a new brand

FVM united 148 Archdiocese of Philadelphia Schools with a new brand identity that set it apart in the increasingly competitive education space.

Industry:

Education

Archer

New brand identity, new value proposition

FVM’s new brand strategy and awareness campaign differentiated Archer, growing the company’s value against technology/SAAS competitors.

Industry:

Investment Management

LS&S

New brand positioning for public-private partnership

FVM relaunched LS&S with a new brand strategy that showcased its value proposition: helping libraries around the country thrive.

Industry:

Library

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