Branding

If there’s a status quo at FVM, it’s forward momentum. Here’s our take on what’s going on in the industry… and what’s new around the office.

Show case studies on:

PRA

Scalable positioning for a shifting business model

PRA offers enterprise project management and consulting services to some of the world’s biggest real estate and design construction companies. PRA hired FVM to create an authentic brand position and identity that would support its new business model and allow the company to scale.

Industry:

Real Estate & Construction

Avenu

Organizing four brands under one new company

When four of the largest revenue enhancement companies organized under one new company, their leaders turned to FVM to build and launch a complete brand identity that could start conversations on a national scale without leaving existing customers behind.

Industry:

Government Services

Clery Center

Brand image that builds on legacy

Clery Center’s reputation was built on history, so they needed a strategy and image that could create awareness — without leaving behind existing brand value.

Industry:

Higher Education

ProLease

Boosting brand credibility in a crowded software market

ProLease was positioned to help a broader audience navigate complex industry standards, but their brand wasn’t aligned to speak to the needs of larger clients.

Industry:

Real Estate & Facilities Leasing

Proscia

Brand strategy for a digital pathology start-up

Proscia had a breakthrough technology, but needed an evolved brand identity and new storytelling to convey how its AI was changing digital pathology.

Industry:

Digital Pathology

Lightpath

Brand strategy that put competitive differentiation first

Lightpath needed a new brand that stood out. FVM delivered a differentiation-based brand strategy that highlighted the company’s unique competitive advantage.

Industry:

Telecom

AOPS

Competitive differentiation and a new brand

FVM united 148 Archdiocese of Philadelphia Schools with a new brand identity that set it apart in the increasingly competitive education space.

Industry:

Education

Univar

Bringing out a more human brand identity

With this rebranding project, FVM created a brand identity for Univar that explained its value proposition — and reached a new audience.

Industry:

Specialty Chemical

Archer

New brand identity, new value proposition

FVM’s new brand strategy and awareness campaign differentiated Archer, growing the company’s value against technology/SAAS competitors.

Industry:

Investment Management

LS&S

New brand positioning for public-private partnership

FVM relaunched LS&S with a new brand strategy that showcased its value proposition: helping libraries around the country thrive.

Industry:

Library

NCEA

Rebranding to bring vision and values to life

The NCEA needed rebranding on every level to bring the organization’s true value proposition and vision to life.

Industry:

Education

Arraya

New brand identity for a business in transition

Arraya wanted a new website, but needed a new brand design, strategy, and value proposition. Learn how FVM crafted an identity that met their goals.

Industry:

IT

Perinatal Research Consortium

More than a value proposition? Branding that affects lives

FVM infused a new brand strategy into every PRC marketing component — from website design to a brand image that appealed to sponsors and members alike.

Industry:

Perinatal Medicine

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