When BASF needed to launch a game-changing product, FVM took the opportunity to differentiate the company as an industry leader with a new brand image.
Simpana needed a competitive differentiation strategy that would demonstrate its value to IT pros. Here’s how FVM showed off the brand’s cost-based advantage.
Rebranding over 70 products into SmartSolutions, FVM created a new brand image for BASF that streamlined their marketability as an industry leader.
When conversion means more than a click, unconventional demand generation strategies shine. Learn how FVM used social media to convey irresistible brand value.
Philadelphia Gear – Boring
Some of the best value propositions are the oldest. But competitive differentiation often comes down to new methods of conveying time-tested brand strategy.
ESOP came to FVM for a strategy that could debut its latest software. We answered with this integrated brand identity and brand awareness campaign.
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