Marketing

If there’s a status quo at FVM, it’s forward momentum. Here’s our take on what’s going on in the industry… and what’s new around the office.

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BASF

Product launch plus a new brand identity

When BASF needed to launch a game-changing product, FVM took the opportunity to differentiate the company as an industry leader with a new brand image.

Industry:

Specialty Chemical

CommVault

Cutting through clutter to create brand definition

Simpana needed a competitive differentiation strategy that would demonstrate its value to IT pros. Here’s how FVM showed off the brand’s cost-based advantage.

Industry:

Data Management & Backup Recovery

BASF

Smart business strategy, brilliant brand marketing

Rebranding over 70 products into SmartSolutions, FVM created a new brand image for BASF that streamlined their marketability as an industry leader.

Industry:

Specialty Chemical

OCE

Unconventional demand generation via social media

When conversion means more than a click, unconventional demand generation strategies shine. Learn how FVM used social media to convey irresistible brand value.

Industry:

Education

Philadelphia Gear – Boring

An unexpected advertising plan

Some of the best value propositions are the oldest. But competitive differentiation often comes down to new methods of conveying time-tested brand strategy.

Industry:

Manufacturing

ESOP

Gaining a competitive advantage

ESOP came to FVM for a strategy that could debut its latest software. We answered with this integrated brand identity and brand awareness campaign.

Industry:

ESOP

Univar

Content marketing to support an industry leader

A digital magazine leveraging the knowledge and resources that make Univar an industry-leading supplier. Supporting sales and connecting with customers

Industry:

Specialty Chemical

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