Clery Center’s reputation was built on history, so they needed a strategy and image that could create awareness — without leaving behind existing brand value.
ProLease was positioned to help a broader audience navigate complex industry standards, but their brand wasn’t aligned to speak to the needs of larger clients.
Proscia had a breakthrough technology, but needed an evolved brand identity and new storytelling to convey how its AI was changing digital pathology.
Lightpath needed a new brand that stood out. FVM delivered a differentiation-based brand strategy that highlighted the company’s unique competitive advantage.
FVM united 148 Archdiocese of Philadelphia Schools with a new brand identity that set it apart in the increasingly competitive education space.
FVM’s new brand strategy and awareness campaign differentiated Archer, growing the company’s value against technology/SAAS competitors.
FVM relaunched LS&S with a new brand strategy that showcased its value proposition: helping libraries around the country thrive.