Research

If there’s a status quo at FVM, it’s forward momentum. Here’s our take on what’s going on in the industry… and what’s new around the office.

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4 market research trends shaping brand strategies

By Alexandra Pickel - March 8, 2018

Research is playing an increasingly larger role in brand and marketing strategy, so it’s important we stay on top of trends and new technologies.

Getting more out of your B2B focus groups

By Alexandra Pickel - January 17, 2018

Here are the critical steps you can take to make sure that your focus group research pays off for your B2B business

Listening for a brand that resonates

By Alexandra Pickel - December 12, 2016

There's a deceptively simple solution for creating strong B2B brands: listening. Here’s how we break down the “question and answer” side of brand discovery.