media planning

If there’s a status quo at FVM, it’s forward momentum. Here’s our take on what’s going on in the industry… and what’s new around the office.

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Are Super Bowl Ads Worth The Investment?

January 30, 2014

The Super Bowl is more than just a game, it’s a global event.

So, I’m a Marketing Nerd!

By Karen Murphy - January 20, 2014

While watching Deadliest Catch on the Discovery Channel with my husband one night a few months ago, I started noticing a pattern.

Pay-Per-Gaze: The future of advertising

By Karen Murphy - January 13, 2014

“Advertising is going to change more in the next 20 years than it has in the last 100,” says Chris Taylor of Mashable OP-ED.

Actions Speak Louder Than Ads

By Karen Murphy - December 11, 2013

Coca Cola put the brakes on any and all of their advertising spending last Monday in order to help those in need.

The Modern Family, and What it Means for Advertisers

By Alexandra Pickel - December 2, 2013

This year, I got to make the Thanksgiving turkey.

Univar ES Rebrand

By Jordy Pickel - November 18, 2013

Univar Environmental Sciences is widely known for providing top-quality chemical products, but their brand lacked humanity.

OCE Choose My Future

By Jordy Pickel - October 20, 2013

What did the Office of Catholic Education do when they need to increase numbers at Catholic High Schools?

Simpana 10 Launch

By Jordy Pickel - October 18, 2013

When CommVault released their latest and greatest software, Simpana 10, FVM answered with an innovative content strategy and multi-media launch.

Termidor HE Launch

By Jordy Pickel - October 10, 2013

When BASF made their best even better, they had to go epic.

How a starfish sparked an idea

By Alexandra Pickel - October 2, 2013

I was beaming.

Hey, you’re walking on my ad!

By Alexandra Pickel - September 1, 2013

I came across a cascading escalator advertisement the other day.

The fight for the bottom

By Alexandra Pickel - August 23, 2013

Since I’ve started working on online advertising, the belief has been that you want your ads as close to the top of the page as possible.

U.S. Soccer scores with social media

By Alexandra Pickel - July 20, 2013

The 1999 Women’s World Cup team captured fans’ hearts with their down-to-earth, girl-next-door persona.

WARNING: 230,000+ insects were harmed in the making of this ad

By Alexandra Pickel - May 31, 2013

Today’s creative inspiration is brought to you by Alexandra Pickel, our Director of Branding and all-around “bug gal.” Alex spotted an insecticide company that’s taking their advertising to the next level with killer messaging that really sticks.

Forget the box, think outside the oven

By Alexandra Pickel - May 13, 2013

Inspiration is everywhere.

Twitter is advancing: Are you?

By Alexandra Pickel - June 5, 2012

The debate over Twitter’s place in modern day culture is complex –some people mock it and some people tweet it.  But one thing’s for sure: businesses are benefitting immensely from the social networking site.  Without a doubt, Twitter has allowed businesses to grow their brands, extend customer service, boost SEO performance and the list goes […]