marketing

If there’s a status quo at FVM, it’s forward momentum. Here’s our take on what’s going on in the industry… and what’s new around the office.

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FVM named top B2B agency

By Alex Chapin - December 12, 2017

FVM named one of the leading B2B Brand Engagement agencies in the U.S.

B2B, coast to coast

By Jon Cohen - October 5, 2017

We’re opening a second location in beautiful Portland, OR to expand our B2B brand and marketing offering and better serve west coast businesses.

Of Pastries and Products: How to Find a Common Language

By Calvin Son - June 13, 2017

Technology can be complicated. Product planning sessions bring clarity to clients' products and services, and help to build a foundation for a go-to-market plan

What they don’t teach you in college: working advice from a first year AE

By Coleman Rigg - June 15, 2016

I’ve been a Junior AE at FVM for around ten months now and it’s been a rollercoaster. Here’s some insight and advice on how to wake up and enjoy the ride.

Social media advertising: Extending your targeted reach

By Karen Murphy - August 4, 2015

With incredible data harnessed to identify audiences, social media’s real power lies in advertising and targeted reach outside your B2B follower-base.

Getting sentimental with interactive video

By Tom O'Brien - January 11, 2015

It’s not enough to be the visual alternative to boring text anymore, video has to engage & hook you in. Enter Rapt Media, interactive video & brand sentiment!

The “Forgotten Few”: 3 key elements to video marketing ROI

By Tom O'Brien - October 30, 2014

Good design is wonderful, but without implementing these 3 key elements, your video marketing will not deliver the ROI you (or your client) are looking for

The art of illustration in web design

By Tom O'Brien - August 15, 2014

The art of illustration in web design. Five reasons why you should use illustration in your web design and how it will bring your brand to life!

Some humbling stats about banner ads

By Tom O'Brien - August 7, 2014

Banner ads aren’t about CTRs; they’re about awareness. What’s important is that digital ads are targeted and seen; that's what makes them effective in B2B.

Programmatic media buying for B2B: the pros and cons

By Karen Murphy - July 10, 2014

Programmatic media buying may seem at odds with ultra-targeted BtoB marketing campaigns, but it doesn't have to be. Here, we take you through the pros and cons

FVM wins BMA B2 award

By Tom O'Brien - July 9, 2014

FVM wins a BMA B2 Award for their Choose My Future email nurturing campaign on behalf of the Office of Catholic Education (OCE)

World Cup ads: 10 of the best

By Tom O'Brien - June 12, 2014

10 of the best World Cup TV adverts. 5 from 2014 and 5 from the past, because seeing the new stuff brings nostalgia for the old

Keeping things ‘Real Simple’

By Alexandra Pickel - May 16, 2014

I love Real Simple magazine.

The target market is stupid people

By Alexandra Pickel - March 11, 2014

I play a lot of games on my phone.

Combining bacon and baseball for a marketing masterstroke

By Alexandra Pickel - March 7, 2014

It’s been a long, cold, gray winter for everyone in the Northeast, but as we enter March you can’t help but begin thinking about Spring.

UX – It’s the little things (Part 1)

By Alexandra Pickel - February 21, 2014

In this series, I’ll focus on illuminating some of the little things in today’s popular UX techniques that can make the difference between a user bouncing and a user becoming a lead.

So, I’m a Marketing Nerd!

By Karen Murphy - January 20, 2014

While watching Deadliest Catch on the Discovery Channel with my husband one night a few months ago, I started noticing a pattern.