marketing strategy

If there’s a status quo at FVM, it’s forward momentum. Here’s our take on what’s going on in the industry… and what’s new around the office.

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Email marketing and the numbers you can count on

June 24, 2014

Email marketing gets results and should be central to every suitable strategic campaign. Here, some impressive eMarketing statistics speak for themselves.

So, I’m a Marketing Nerd!

By Karen Murphy - January 20, 2014

While watching Deadliest Catch on the Discovery Channel with my husband one night a few months ago, I started noticing a pattern.

Giving Company Materials a Little Spice for the Holidays

By Jordy Pickel - December 20, 2013

Government-required informational videos can be something that enhances your brand, and not just a checkmark on the “must have” list.

Sports Authority Holiday Spot Hits the Right Notes

By Russell Falk - December 13, 2013

I caught this ad for Sports Authority during a recent Clippers-Thunder game and it tugged at me in a way that few commercials do.

Actions Speak Louder Than Ads

By Russell Falk - December 11, 2013

Coca Cola put the brakes on any and all of their advertising spending last Monday in order to help those in need.

The Modern Family, and What it Means for Advertisers

By Alexandra Pickel - December 2, 2013

This year, I got to make the Thanksgiving turkey.

Univar ES Rebrand

By Jordy Pickel - November 18, 2013

Univar Environmental Sciences is widely known for providing top-quality chemical products, but their brand lacked humanity.

OCE Choose My Future

By Jordy Pickel - October 20, 2013

What did the Office of Catholic Education do when they need to increase numbers at Catholic High Schools?

It’s all about the trust

By Laurie Van Metre - October 16, 2013

I couldn’t help myself.

TandD Foods

By Jordy Pickel - October 16, 2013

Regulatory policies are complicated for food service businesses.

Great news for the good online marketers out there

By Karen Murphy - October 14, 2013

Although I’m only halfway through a MarketingProfs University “Search Marketing School” online seminar (5 courses down, 5 to go!), the overall theme is already becoming very clear: with its newest SEO updates, Google is attempting to penalize over-optimized websites, and reward sites that are user-friendly, nicely designed, and stocked with helpful information for customers and […]

Volunteering: good for all

By Karen Murphy - October 4, 2013

I don’t think people even realize it but the power of volunteering has an extraordinary rippling effect.

Digesting copy over lunch

By Karen Murphy - October 3, 2013

Lunch at Chipotle is always awesome.

How a starfish sparked an idea

By Alexandra Pickel - October 2, 2013

I was beaming.

Plan for video success

By Alexandra Pickel - September 25, 2013

Creating effective video content requires a lot of planning.

Hey, you’re walking on my ad!

By Alexandra Pickel - September 1, 2013

I came across a cascading escalator advertisement the other day.

The fight for the bottom

By Alexandra Pickel - August 23, 2013

Since I’ve started working on online advertising, the belief has been that you want your ads as close to the top of the page as possible.