content strategy

If there’s a status quo at FVM, it’s forward momentum. Here’s our take on what’s going on in the industry… and what’s new around the office.

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Are Super Bowl Ads Worth The Investment?

January 30, 2014

The Super Bowl is more than just a game, it’s a global event.

Pay-Per-Gaze: The future of advertising

January 13, 2014

“Advertising is going to change more in the next 20 years than it has in the last 100,” says Chris Taylor of Mashable OP-ED.

Giving Company Materials a Little Spice for the Holidays

By Jordy Pickel - December 20, 2013

Government-required informational videos can be something that enhances your brand, and not just a checkmark on the “must have” list.

Actions Speak Louder Than Ads

By Jordy Pickel - December 11, 2013

Coca Cola put the brakes on any and all of their advertising spending last Monday in order to help those in need.

Simpana 10 Launch

By Jordy Pickel - October 18, 2013

When CommVault released their latest and greatest software, Simpana 10, FVM answered with an innovative content strategy and multi-media launch.

Volunteering: good for all

By Jordy Pickel - October 4, 2013

I don’t think people even realize it but the power of volunteering has an extraordinary rippling effect.

How a starfish sparked an idea

By Alexandra Pickel - October 2, 2013

I was beaming.

Plan for video success

By Alexandra Pickel - September 25, 2013

Creating effective video content requires a lot of planning.

U.S. Soccer scores with social media

By Alexandra Pickel - July 20, 2013

The 1999 Women’s World Cup team captured fans’ hearts with their down-to-earth, girl-next-door persona.

YouTube had me at “Hello”

By Alexandra Pickel - July 5, 2013

There are a handful of great social media platforms out there, but I’ve always been an advocate for YouTube.