brand strategy

If there’s a status quo at FVM, it’s forward momentum. Here’s our take on what’s going on in the industry… and what’s new around the office.

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Are Super Bowl Ads Worth The Investment?

January 30, 2014

The Super Bowl is more than just a game, it’s a global event.

Giving Company Materials a Little Spice for the Holidays

By Jordy Pickel - December 20, 2013

Government-required informational videos can be something that enhances your brand, and not just a checkmark on the “must have” list.

Sports Authority Holiday Spot Hits the Right Notes

By Russell Falk - December 13, 2013

I caught this ad for Sports Authority during a recent Clippers-Thunder game and it tugged at me in a way that few commercials do.

Actions Speak Louder Than Ads

By Russell Falk - December 11, 2013

Coca Cola put the brakes on any and all of their advertising spending last Monday in order to help those in need.

The Modern Family, and What it Means for Advertisers

By Alexandra Pickel - December 2, 2013

This year, I got to make the Thanksgiving turkey.

Univar ES Rebrand

By Jordy Pickel - November 18, 2013

Univar Environmental Sciences is widely known for providing top-quality chemical products, but their brand lacked humanity.

Simpana 10 Launch

By Jordy Pickel - October 18, 2013

When CommVault released their latest and greatest software, Simpana 10, FVM answered with an innovative content strategy and multi-media launch.

It’s all about the trust

By Laurie Van Metre - October 16, 2013

I couldn’t help myself.

TandD Foods

By Jordy Pickel - October 16, 2013

Regulatory policies are complicated for food service businesses.

Digesting copy over lunch

By Jordy Pickel - October 3, 2013

Lunch at Chipotle is always awesome.

How a starfish sparked an idea

By Alexandra Pickel - October 2, 2013

I was beaming.

You share it, they’ll wear it

By Alexandra Pickel - June 11, 2013

Do you have a message you’d like to spread, but your advertising budget doesn’t leave you much breathing room?