Brand Identity

If there’s a status quo at FVM, it’s forward momentum. Here’s our take on what’s going on in the industry… and what’s new around the office.

Show articles about:

Giving Company Materials a Little Spice for the Holidays

By Jordy Pickel - December 20, 2013

Government-required informational videos can be something that enhances your brand, and not just a checkmark on the “must have” list.

Sports Authority Holiday Spot Hits the Right Notes

By Russell Falk - December 13, 2013

I caught this ad for Sports Authority during a recent Clippers-Thunder game and it tugged at me in a way that few commercials do.

The Modern Family, and What it Means for Advertisers

By Alexandra Pickel - December 2, 2013

This year, I got to make the Thanksgiving turkey.

It’s all about the trust

By Laurie Van Metre - October 16, 2013

I couldn’t help myself.

Digesting copy over lunch

By Laurie Van Metre - October 3, 2013

Lunch at Chipotle is always awesome.

The good, the bad and the downright creepy

By Laurie Van Metre - September 28, 2013

Clever commercials stay with us.

Fail harder

By Laurie Van Metre - May 8, 2013

Wieden + Kennedy 12, an experimental advertising school run by Portland ad agency W+K, has taught us a valuable lesson in what it means to succeed.