While watching Deadliest Catch on the Discovery Channel with my husband one night a few months ago, I started noticing a pattern.
“Advertising is going to change more in the next 20 years than it has in the last 100,” says Chris Taylor of Mashable OP-ED.
Government-required informational videos can be something that enhances your brand, and not just a checkmark on the “must have” list.
I caught this ad for Sports Authority during a recent Clippers-Thunder game and it tugged at me in a way that few commercials do.
Coca Cola put the brakes on any and all of their advertising spending last Monday in order to help those in need.
Univar Environmental Sciences is widely known for providing top-quality chemical products, but their brand lacked humanity.
What did the Office of Catholic Education do when they need to increase numbers at Catholic High Schools?
When CommVault released their latest and greatest software, Simpana 10, FVM answered with an innovative content strategy and multi-media launch.
Although I’m only halfway through a MarketingProfs University “Search Marketing School” online seminar (5 courses down, 5 to go!), the overall theme is already becoming very clear: with its newest SEO updates, Google is attempting to penalize over-optimized websites, and reward sites that are user-friendly, nicely designed, and stocked with helpful information for customers and […]
I don’t think people even realize it but the power of volunteering has an extraordinary rippling effect.