Branding

If there’s a status quo at FVM, it’s forward momentum. Here’s our take on what’s going on in the industry… and what’s new around the office.

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Getting more out of your B2B focus groups

By Alexandra Pickel - January 17, 2018

Here are the critical steps you can take to make sure that your focus group research pays off for your B2B business

FVM named top B2B agency

By Alex Chapin - December 12, 2017

FVM named one of the leading B2B Brand Engagement agencies in the U.S.

B2B, coast to coast

By Jon Cohen - October 5, 2017

We’re opening a second location in beautiful Portland, OR to expand our B2B brand and marketing offering and better serve west coast businesses.

Developing internal culture, while launching an external brand

By Paul Fleming - March 8, 2017

Developing internal culture while launching an external brand. NCEA article on how the Archdiocese of Philadelphia, The Pacific Institute, and FVM built AOPS.

You have a branding problem – Now what?

By Jon Tran - January 12, 2017

Get an insider look at creating B2B brands that work. What to expect from the branding process and the value it will bring to your business.

Listening for a brand that resonates

By Alexandra Pickel - December 12, 2016

There's a deceptively simple solution for creating strong B2B brands: listening. Here’s how we break down the “question and answer” side of brand discovery.

Does your B2B brand have personality?

By Tom O'Brien - October 14, 2016

B2B brand personality is vital in connecting with audiences, engaging customers and standing out from the competition. Here's how to discover your personality

Getting the story straight: communicating a client’s compelling value

By Jon Tran - August 12, 2016

Biomedical tech startup Proscia were about to revolutionize oncology. FVM redesigned the website to optimize UX and communicate the client's compelling value

Branding in the bathtub

By Alexandra Pickel - June 27, 2016

“This Crayola product is all about color” may not be an impressive statement — but the fact that it can go unstated and still be conveyed… that’s impressive.

The B2B brand exam

By Jon Cohen - March 30, 2016

To find success, a brand needs to be strong, consistent, and cohesive across all touch points. So before you get into any costly tactics, take a brand exam.

Archer: The visual brand

By Russell Falk - March 5, 2015

After research, value proposition, architecture, naming, and tone of voice comes design. Here's a peek behind the design curtain of the Archer rebrand.

I know your type

By Russell Falk - October 7, 2014

Russell Falk on typography insight & inspiration as part of our regular Spark series. The League of Moveable Type, Tobias Frere-Jones & Scott Albrecht included

Real branding from a fictional world

By Russell Falk - June 11, 2014

Brands are a prevalent aspect of our cultural landscape and present-day fiction demands well-crafted identities. This is real branding from a fictional world

Brand strategy: web design that takes a bird’s-eye-view

By Jordy Pickel - March 18, 2014

Tackling digital projects requires taking a birds-eye-view of the whole brand strategy. Taking a holistic approach ensures achieving success in the long-term

Combining bacon and baseball for a marketing masterstroke

By Jordy Pickel - March 7, 2014

It’s been a long, cold, gray winter for everyone in the Northeast, but as we enter March you can’t help but begin thinking about Spring.

UX – It’s the little things (Part 1)

By Jordy Pickel - February 21, 2014

In this series, I’ll focus on illuminating some of the little things in today’s popular UX techniques that can make the difference between a user bouncing and a user becoming a lead.

Aether’s attention to detail helps create a world class brand

By Russell Falk - February 11, 2014

Aether Apparel's attention to detail in its packaging creates a strong, unique brand that is a lesson to marketers