When it comes to gear drives, the last thing customers want is excitement or uncertainty. Mechanical downtime can cost them millions. So we celebrated the constant reliability of Philadelphia Gear’s newest products and positioned them in terms of this important customer benefit.
Bold, eye-catching print and digital advertising broke through the bland.
Our targeted media campaign led people to a landing page where they watched an FVM-produced motion graphics video about the “boring” features and benefits of Philadelphia Gear’s products. This site generated highly qualified leads for Philadelphia Gear and raised awareness of their impressive predictability across the industry.