Before digging into the brand work, FVM worked closely with HighPoint’s senior leadership and marketing team to analyze its products, services, and sales pipeline in an effort to improve cross-selling opportunities. Together, we reorganized 26 practices into 10, dramatically streamlining processes and increasing opportunities to sell across the business.
After reviewing HighPoint’s existing brand research and conducting our own, we created new positioning that focused on the company’s true differentiator — 400 veteran consultants and the value of their expertise.
FVM created a clear and scalable brand architecture and messaging framework that would support HighPoint’s brand, marketing, and sales processes moving forward. We also expanded on the positioning through full new graphic ID — introducing a central path element and line motif that symbolizes HighPoint’s reputation for helping clients successfully navigate “from A to B” at any point of a project lifecycle.
We helped activate HighPoint’s brand with a newly designed website, materials, and content. Today, FVM continues to increase brand awareness and generate leads through integrated advertising and marketing campaigns.