Like so many SaaS markets, the sales and marketing intelligence space is crowded and filled with “me too!” competitors all claiming to be the best. So the rebrand needed to separate DiscoverOrg from the pack, and clearly differentiate it with an identity that couldn’t easily be imitated.
Through immersive discovery and an in-depth competitive review, we identified areas of opportunity and ownership for DiscoverOrg, before landing on “Growthbound” as its new positioning concept. The positioning would be a rallying cry to growth-focused organizations, and a commitment from DiscoverOrg to guide its clients to their next stage of growth through accurate data and the best sales and marketing tools.
FVM created a graphic ID, tone of voice, and messaging framework that combined to generate a bold, vibrant, and energizing identity — one that would resonate with an audience of dynamic and hungry sales, marketing, and recruiting organizations.
DiscoverOrg’s website was redesigned to create a persona-centric experience that would easily guide users to the right content and information — while continuing to drive thousands of monthly leads for the company. We also supported DiscoverOrg’s marketing team with materials, content, and creative for the brand launch at Dreamforce 2018.