Strategy & ArchitectureWeb design strategy begins with deep insights from existing website analytics and audience search intent, as well as an understanding of how people interact with the products and brands in our clients’ industries. From there, we carefully structure content to guide users to helpful information and business-driving action.
Copywriting & ContentBuilding on the guidelines defined in the strategy and architecture phase, our copywriters create strong value propositions for prospects evaluating your brand. Working closely with our clients, we identify valuable existing content and reframe brand stories to shorten the distance between consideration and conversion.
Website Design & DevelopmentFVM's design and development teams work closely together to create compelling, purposeful web pages that serve each site's strategic plan. We provide responsive website design services, and build custom features and functionality that allow our clients to better attract, track, and retain customers.
Reporting & AnalyticsOur work doesn't end when a site goes live. We also provide support to clients seeking ongoing strategic insight. Following site launch, we monitor trends in incoming visitor populations, user behavior, and engagement with key site actions. Leveraging these data insights, we recommend strategy and content adjustments that build on launch momentum.
DiscoverOrg is the leading sales and marketing intelligence SaaS platform in the world, providing thousands of B2B sales organizations with the most accurate and actionable prospect data. Having recently acquired its biggest competitor, RainKing, DiscoverOrg hired FVM to create a full brand identity.
When four of the largest revenue enhancement companies organized under one new company, their leaders turned to FVM to build and launch a complete brand identity that could start conversations on a national scale without leaving existing customers behind.
Proscia had a breakthrough technology, but needed an evolved brand identity and new storytelling to convey how its AI was changing digital pathology.