Unique views and agency news.

If there’s a status quo at FVM, it’s forward momentum. Here’s our take on what’s going on in the industry… and what’s new around the office.

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Another four through the door

By Karen Murphy - July 20, 2016

Four new hires and two promotions at FVM

Branding in the bathtub

By Alex Chapin - June 27, 2016

“This Crayola product is all about color” may not be an impressive statement — but the fact that it can go unstated and still be conveyed… that’s impressive.

What they don’t teach you in college: working advice from a first year AE

By Coleman Rigg - June 15, 2016

I’ve been a Junior AE at FVM for around ten months now and it’s been a rollercoaster. Here’s some insight and advice on how to wake up and enjoy the ride.

The B2B brand exam

By Karen Murphy - March 30, 2016

To find success, a brand needs to be strong, consistent, and cohesive across all touch points. So before you get into any costly tactics, take a brand exam.

10 Easter eggs hidden in classic media

By Karen Murphy - March 3, 2016

Hidden Easter eggs are fun, but these playful interactions also show personality, make deep connections, and build brand loyalty. Here are 10 of the classics.

Scream SEO without losing your voice

By Karen Murphy - January 28, 2016

SEO and brand can live in harmony. Here, we outline some areas to focus your SEO efforts without weakening your brand and losing your voice

ArcherIMS.com wins W³

By Karen Murphy - September 23, 2015

ArcherIMS.com wins W3 Award for FVM

FVM grows with four new hires

By Karen Murphy - September 15, 2015

Over the past few weeks we’ve welcomed some top new talent to strengthen our core competences and enhance our offering.

Tech start-up Proscia hires FVM

By Karen Murphy - August 27, 2015

We’re excited to announce that we’ve added Proscia, a medical technology start-up, to our growing roster of clients.

Social media advertising: Extending your targeted reach

By Karen Murphy - August 4, 2015

With incredible data harnessed to identify audiences, social media’s real power lies in advertising and targeted reach outside your B2B follower-base.

Google Farm and the laws of Searchism

By Karen Murphy - July 8, 2015

Searchism is about accepting truth, adapting techniques with changing rules, and embracing Google’s ever-evolving algorithms in the pursuit of SEO excellence.

Honor hat-trick

By Karen Murphy - May 19, 2015

In our B2B game, creating cut-through digital content that connects buyers to sellers and affects real business change is what it’s all about.

Archer: The visual brand

By Russell Falk - March 5, 2015

After research, value proposition, architecture, naming, and tone of voice comes design. Here's a peek behind the design curtain of the Archer rebrand.

The Internet of Things

By Karen Murphy - February 9, 2015

The Internet of Things promises a wealth of user data for B2B marketers. Here we look at the prospects, the reality, and the challenges ahead.

FVM welcomes Christiana “Vex” Del Vecchio!

By Karen Murphy - January 21, 2015

Meet Christiana, our new Junior Graphic Designer—Christiana Del Vecchio

Getting sentimental with interactive video

By Karen Murphy - January 11, 2015

It’s not enough to be the visual alternative to boring text anymore, video has to engage & hook you in. Enter Rapt Media, interactive video & brand sentiment!

Cradles to Crayons

By Karen Murphy - December 22, 2014

With the holidays approaching, we decided to break from the traditional FVM festive quiz and do something a little a different.