Posts by
Karen Murphy

Director, Media & Campaigns

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Social media advertising: Extending your targeted reach

By Karen Murphy - August 4, 2015

With incredible data harnessed to identify audiences, social media’s real power lies in advertising and targeted reach outside your B2B follower-base.

Programmatic media buying for B2B: the pros and cons

By Karen Murphy - July 10, 2014

Programmatic media buying may seem at odds with ultra-targeted BtoB marketing campaigns, but it doesn't have to be. Here, we take you through the pros and cons

Top 5 reasons why working at a suburban agency is awesome

By Karen Murphy - April 24, 2014

The top 5 reasons why working at a suburban advertising agency in Plymouth Meeting, PA is pretty awesome!

So, I’m a Marketing Nerd!

By Karen Murphy - January 20, 2014

While watching Deadliest Catch on the Discovery Channel with my husband one night a few months ago, I started noticing a pattern.

Great news for the good online marketers out there

By Karen Murphy - October 14, 2013

Although I’m only halfway through a MarketingProfs University “Search Marketing School” online seminar (5 courses down, 5 to go!), the overall theme is already becoming very clear: with its newest SEO updates, Google is attempting to penalize over-optimized websites, and reward sites that are user-friendly, nicely designed, and stocked with helpful information for customers and […]

Work/life balance and proud of it

By Karen Murphy - August 11, 2013

As a working mom, an article in my LinkedIn news feed immediately caught my eye.