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4 market research trends shaping brand strategies

By Alexandra Pickel - March 8, 2018

Research is playing an increasingly larger role in brand and marketing strategy, so it’s important we stay on top of trends and new technologies.

Getting more out of your B2B focus groups

By Alexandra Pickel - January 17, 2018

Here are the critical steps you can take to make sure that your focus group research pays off for your B2B business

Listening for a brand that resonates

By Alexandra Pickel - December 12, 2016

There's a deceptively simple solution for creating strong B2B brands: listening. Here’s how we break down the “question and answer” side of brand discovery.

Branding in the bathtub

By Alexandra Pickel - June 27, 2016

“This Crayola product is all about color” may not be an impressive statement — but the fact that it can go unstated and still be conveyed… that’s impressive.

FVM Friday Factoids: Alex Pickel!

By Alexandra Pickel - September 14, 2014

FFF gets up close and personal one FVMer at a time, just for fun. This time, Alex talks briny beverages, Mozzarella Sticks and getting pumped with Beyonce!

Keeping things ‘Real Simple’

By Alexandra Pickel - May 16, 2014

I love Real Simple magazine.

I love commercials

By Alexandra Pickel - March 26, 2014

“What do you mean you don’t have DVR?

The new to-do list

By Alexandra Pickel - March 24, 2014

For other positions within the agency, there always seems to be something “new” out there.

The importance of doing nothing

By Alexandra Pickel - March 4, 2014

I recently ran across this article on

Amazon takes the feminine approach

By Alexandra Pickel - February 14, 2014

It may have been named for the world’s longest river, but it should have been named for the mythological Amazon––tall, beautiful, striking, and most importantly, with a female brain.

The Modern Family, and What it Means for Advertisers

By Alexandra Pickel - December 2, 2013

This year, I got to make the Thanksgiving turkey.

How a starfish sparked an idea

By Alexandra Pickel - October 2, 2013

I was beaming.