Many of us have shared the old saying, “the son of the shoemaker has no shoes” (“the cobbler’s children go unshod” for those purists out there). The spirit of either phrase is that we spend so much time passionately tending to the needs of others that we sometimes forget our own responsibilities.
Here at FVM, nothing was more illustrative of that mindset than the marketing needs of our own agency. Well-intentioned employees with outstanding creative talents “dabbled” with our communications challenges while they delivered magic for our clients. The disparity was glaringly obvious.
All of the principles and passion we apply to every client, regardless of size or budget, were missing when it came to our own communications goals — until this year. That’s when FVM hired FVM, where every day is an adventure in helping clients communicate creatively, powerfully, and, most of all, strategically.
One outstanding result of this holistic, integrated approach is a brand new FVM web site that rarely saw the back burner during its development. Beyond its aesthetic appeal, it hopefully tells our story, showcases our talents and capabilities, highlights some of our work, and keeps you coming back for more. In a nutshell, I think we have a pretty nice pair of shoes for the journey ahead.
I’d love to hear what you think.