Tech start-up Proscia hires FVM

By Jon Cohen | August 27, 2015

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Jon Cohen

EVP, Client Services

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Jon Cohen

EVP, Client Services

Jon is our chief strategist and resident metaphorist. Give him a complex marketing challenge and he’ll sketch out the solution, illustrated with comparisons to three-legged racing, hotdogs, and obscure TV shows — yet it all makes perfect sense. Happiest with a whiteboard and a problem to solve, Jon inspires the agency to break boundaries, create incredible work, and take every opportunity to have a good laugh.

Puzzle genre(s) mastered:client business

Preferred board length:long

# of silent H’s in name:0 (first), 1 (last)

Favorite state ending in –mont:Vermont

Most comfortable around:creatives, family (not in that order)

We’re excited to announce that we’ve added Proscia, a medical technology start-up, to our roster of clients.


We’ve engaged to take on branding, messaging, and web design for the digital pathology solutions provider, as it goes to market with its first-generation cloud-based software platform dedicated to organizing the world’s pathology information.

The company has a big story to tell, with a computing platform that can revolutionize pathology through an array of technical features and specific benefits, so we’re excited to amplify Proscia’s game-changing vision

Proscia is the latest technology software and services client to partner with us, joining recent additions Archer Investment Management Solutions, Arraya Solutions, and ESOP Economics.