There’s a piece of paper I keep pinned at my desk. It’s filled with numbers, stats to be precise, and serves as a daily reminder that email marketing is a powerful tool. One that should be at the heart of every suitable strategic campaign, integrated as a conversation tool in nurturing customers.
The rise of social networks, mobile and instant messaging has shifted focus away from email, and while these channels are becoming increasingly important for marketers to engage on, it remains essential to harness the force of the mighty inbox.
When planned properly and executed in the right way, emails become a highly targeted, cost-effective and powerful communicator that gets results.
Here, the numbers I’ve collected speak for themselves.