World Cup ads: 10 of the best

By Karen Murphy | June 12, 2014

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Karen Murphy

VP, Client Services

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Karen Murphy

VP, Client Services

After years of managing top accounts, Karen now leads the charge on strategic media planning and campaigns. One of our most studious FVMers, she devours webinars and whitepapers on a daily basis to deliver a fresh perspective on all things marketing. With three sons, a husband, and five nephews, she spends the rest of her time happily outnumbered by boys.

Hours of client research completed:whatever number comes after an octillion

# of conclusions jumped to:0.00

Honor-bound duties:understand client needs, finish leftovers

Only thing holding hair at bay:Aussie Sprunch spray

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The wait is over. It’s been 1432 days. 32 teams-worth of 736 players have descended on Brazil for 64 games of soccer to determine who will take that one golden prize. World Cup 2014 will play out to a global audience of over 3.2 billion for four whole weeks, so it’s no wonder that over $2bn will be spent on TV advertising.

TV and online advertising has become a brand battleground more fiercely contested than the tournament itself, mainly centered on the head-to-head between giants Nike and Adidas. And with Brazil – forever the soccer ad’s muse – returning home, they’re in dreamland.

Cue 10 of the best World Cup adverts. Five from 2014 and five from the past, because seeing the new stuff brings nostalgia for the old. Now let the beautiful game begin!


Nike – Winner stays on

McDonald’s – GOL!

Nike – Dare to be Brazilian

Adidas – The Dream: All in or nothing

Adidas – I am brazuca


Nike – Write the future – 2010

Adidas – Jose +10 – 2006

Nike – Brazil Airport – 1998

Nike – 2002

Carlsberg – Probably the best pub team – 2006