Honor hat-trick

By Karen Murphy | May 19, 2015

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Karen Murphy

VP, Client Services

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Karen Murphy

VP, Client Services

After years of managing top accounts, Karen now leads the charge on strategic media planning and campaigns. One of our most studious FVMers, she devours webinars and whitepapers on a daily basis to deliver a fresh perspective on all things marketing. With three sons, a husband, and five nephews, she spends the rest of her time happily outnumbered by boys.

Hours of client research completed:whatever number comes after an octillion

# of conclusions jumped to:0.00

Honor-bound duties:understand client needs, finish leftovers

Only thing holding hair at bay:Aussie Sprunch spray

Care instructions:requires direct sunlight, frequent watering

In our B2B game, creating cut-through digital content that connects buyers to sellers and affects real business change is what it’s all about. So it’s nice to receive recognition when you do it well.

L-R: Karen Murphy (Director, Media), Jon Cohen (EVP), Alex Pickel (Director, Client Services)

L-R: Karen Murphy (Director, Media), Jon Cohen (EVP), Alex Pickel (Director, Client Services)

Recently, we potted two shiny new statues and one glimmering prism that say “pretty, pretty good!” for online marketing, design, and an integrated digital campaign.

Univar’s Connectivity E-Zine picked up a Gold Davey Award and Gold Content Marketing Award for Best Design, while CommVault’s Total Value of Simpana Software took a Silver W3 Award for Integrated Digital Campaign.

Connectivity continues to deliver stellar content through beautiful design and technology; while Total Value leveraged key customer research and an awesome efficiencies calculator to educate and engage tech buyers—paying off in hundreds of qualified leads.

These awards reflect two things we pride ourselves on delivering for our clients: powerful content marketing and effective lead-gen campaigns. And because awards can’t be won without trusting and talented clients, my hat goes off to them.

B2B isn’t about print ads, conservative blues, or one-size-fits-all plug and play work. It’s human and it’s helpful. It’s about people. And that’s always at the heart of our strategies.

We have a lot of fun learning what buyers like, how to reach and engage them, and what to do once we have their attention. That’s where we get our kicks, and awards are the icing on the cake.