Honor hat-trick

By Jon Cohen | May 19, 2015

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Jon Cohen

EVP, Client Services

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Jon Cohen

EVP, Client Services

Jon is our chief strategist and resident metaphorist. Give him a complex marketing challenge and he’ll sketch out the solution, illustrated with comparisons to three-legged racing, hotdogs, and obscure TV shows — yet it all makes perfect sense. Happiest with a whiteboard and a problem to solve, Jon inspires the agency to break boundaries, create incredible work, and take every opportunity to have a good laugh.

Puzzle genre(s) mastered:client business

Preferred board length:long

# of silent H’s in name:0 (first), 1 (last)

Favorite state ending in –mont:Vermont

Most comfortable around:creatives, family (not in that order)

In our B2B game, creating cut-through digital content that connects buyers to sellers and affects real business change is what it’s all about. So it’s nice to receive recognition when you do it well.

L-R: Karen Murphy (Director, Media), Jon Cohen (EVP), Alex Pickel (Director, Client Services)

L-R: Karen Murphy (Director, Media), Jon Cohen (EVP), Alex Pickel (Director, Client Services)

Recently, we potted two shiny new statues and one glimmering prism that say “pretty, pretty good!” for online marketing, design, and an integrated digital campaign.

Univar’s Connectivity E-Zine picked up a Gold Davey Award and Gold Content Marketing Award for Best Design, while CommVault’s Total Value of Simpana Software took a Silver W3 Award for Integrated Digital Campaign.

Connectivity continues to deliver stellar content through beautiful design and technology; while Total Value leveraged key customer research and an awesome efficiencies calculator to educate and engage tech buyers—paying off in hundreds of qualified leads.

These awards reflect two things we pride ourselves on delivering for our clients: powerful content marketing and effective lead-gen campaigns. And because awards can’t be won without trusting and talented clients, my hat goes off to them.

B2B isn’t about print ads, conservative blues, or one-size-fits-all plug and play work. It’s human and it’s helpful. It’s about people. And that’s always at the heart of our strategies.

We have a lot of fun learning what buyers like, how to reach and engage them, and what to do once we have their attention. That’s where we get our kicks, and awards are the icing on the cake.

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