I love commercials

By Alexandra Pickel | March 26, 2014

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Alexandra Pickel

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“What do you mean you don’t have DVR? You don’t record shows? You actually watch them live? YOU WATCH COMMERCIALS?” My friend asked, his voice rising in astonishment with each question, particular disdain put forth on that last word — “commercials?!”

A simple response from me changed the tide of the conversation all together, and it turns out, validates what we do here at FVM.

“I work in advertising. I love commercials. There are some real gems you’d miss if you only ever watched shows on DVR.”

A moment’s pause.

“You know what ad I love? The hump dayyyyy one,” he enthusiastically said.

Twenty minutes later, we were still talking about them. The commercials he so desperately avoids thanks to the DVR. Not only was he laughing and smiling about the ads themselves, but he also recalled the product, company, service being advertised. By name! And we had spent time discussing each one.

It’s why I do what I do. And it’s why I love what I do. Advertising is fun, and it works.