The importance of doing nothing

By Alex Chapin | March 4, 2014

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Alex Chapin

Senior Account Executive

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Alexandra Chapin

Senior Account Executive

Originally from the tiny town of Berwick, PA, Alex brings a broad knowledge of marketing to support some of FVM’s biggest clients. The Drexel grad uses her razor-sharp communication and organization skills to keep messages moving and projects pushing forward. When she’s not color-coding her closet or planning her next cross-country road trip, Alex is soaking in everything Philly has to offer — one cheesesteak and Flyers game at a time.


Cheesesteak of choice: Jim’s Steaks, whiz wit

Not-so-guilty music pleasure: Dave Matthews

Natural habitat: Surrounded by fuzzy blankets, fluffy pillows, candles, and Mad Men

Pet peeves: Sunday drivers, unmade beds

Secret weapon: Homemade banana nut bread

I recently ran across this article on Mike George, the CEO of local company QVC instructs all new hire top execs to “do nothing” for the first 6 months on the job.

By “do nothing,” George is actually asking quite a bit of his top execs. He’s asking them to sit back, learn and absorb. At first, that seems easy. But for any driven professional, not accomplishing something to move the business forward, “simply” absorbing is quite the challenge.

More, George then asks them to take their nothing and turn it into….something. I love George’s three buckets that he suggests all that learning will fall into:

The exec on-boarding philosophy mirrors FVM’s philosophy. You can’t start changing things until you truly understand them. When we on-board a new client, our first task is awfully similar to QVC’s new top execs task.

And here is how FVM defines “doing nothing:”

It’s so easy for any outsider to view any company and make snap judgment decisions about what changes, stays, and goes. But they’d be missing out on the “secret sauce” that makes things move, and more, they’d be missing out on the areas that truly need work.

Only once you live and breathe what your client, competitors, customers and prospects live and breathe can you properly address challenges and holes, making the right changes in the right places.

There’s a reason QVC makes $8.5 billion in revenue, and, there’s a reason FVM’s clients stick around so long.