So, I’m a Marketing Nerd!

By Karen Murphy | January 20, 2014

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Karen Murphy

VP, Client Services

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Karen Murphy

VP, Client Services

After years of managing top accounts, Karen now leads the charge on strategic media planning and campaigns. One of our most studious FVMers, she devours webinars and whitepapers on a daily basis to deliver a fresh perspective on all things marketing. With three sons, a husband, and five nephews, she spends the rest of her time happily outnumbered by boys.

Hours of client research completed:whatever number comes after an octillion

# of conclusions jumped to:0.00

Honor-bound duties:understand client needs, finish leftovers

Only thing holding hair at bay:Aussie Sprunch spray

Care instructions:requires direct sunlight, frequent watering

While watching Deadliest Catch on the Discovery Channel with my husband one night a few months ago, I started noticing a pattern. During every commercial break, we were assaulted with commercials for men’s products: Ford F-150 pickup trucks, razors with four blades for a closer shave, Slim Jims–the list goes on.

I laughed out loud and said, “Oh man, I guess I’m not in the target market for this show. I love when that happens! I feel like I’m beating the system!” I expected my husband to chuckle and agree. Instead, he looked at me like I had three heads and said, “What?”

I realized, then, that not everybody in the world notices or pays attention when they’re being marketed to. For the first time, I felt special as a professional working in marketing.  Over the next few weeks I noticed that I really do find it fun to determine if I am inside or outside the target market for the products or services I’m being marketed.

Here are a few examples:

Marketers have a different way of looking at the world–of breaking down human behavior and trying to understand, at the core, what moves and motivates people. I am happy to consider myself part of this group of professionals. I feel at home in this little world because it’s really interesting to me. I am also happy that I’m not tasked with advertising to smart-ass marketers like myself!


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