How do your marketing communications adapt when your product portfolio increases exponentially overnight? That was the challenge faced by BASF Pest Control Solutions when they acquired a competitor with one of the broadest product lines in the professional pest control industry. Suddenly, they needed to figure out how to market hundreds of new products they had only recently competed against.
FVM helped BASF turn this challenge into an industry-elevating opportunity with the advent of BASF SmartSolutions for Better Pest Control. Rather than attempt to market so many products individually, FVM integrated them in comprehensive multi-product solutions that innovatively addressed some of the industry’s toughest pest control challenges.
Each SmartSolution was supported with trade publication advertising, a beautifully designed treatment guide, and its own Web page.
The program succeeded in increasing sales of BASF’s legacy products and newly acquired products alike.