Strategic minds, creative muscle.

Our best solutions are never the result of isolated work. They’re built on the original, interdisciplinary ideas of the people at FVM.

Alexandra Pickel

Director, Client Services

 
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Alexandra Pickel

Director, Client Services

Alex has led FVM’s top accounts with passion and dedication since 2008, and now leverages her expertise to grow and nurture our client services team. For anyone else, that might be enough, but Alex is also the driving force behind agency research and discovery. She also finds satisfaction in brainstorming, client calls, and adding to her Tervis Tumbler collection.

Favorite island:kitchen island

# of FVMers married to:one

Preferred end of project pool:deep end

Favorite beings under 55 lbs:Bailey Pickel, Macy Pickel, Vinny Pickel

Patron saint of:cooking for new mothers

 

Recent Blog Posts



FVM Friday Factoids: Alex Pickel!
September 14, 2014
Keeping things ‘Real Simple’
May 16, 2014
I love commercials
March 26, 2014

Brian Taylor

Senior Account Executive

 
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Brian Taylor

Senior Account Executive

Brian is a natural account man. Cool and calm, he manages complex projects from conception to completion without hiccup, bump, or blemish. Exceeding client expectations and identifying new opportunities is his thing. His other thing is keeping every type of sporting equipment in the trunk of his car “just in case a game breaks out.”

Favorite sport:all of them

Pretzel brand and thickness:Utz, thin

Semi-official foosball title:“The People’s Champion”

Gets s#!t done?I mean just look at him

Favorite running event:beer run

 

Recent Blog Posts



Hey, you’re walking on my ad!
September 1, 2013

Christiana Del Vecchio

Graphic Designer

 
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Christiana Del Vecchio

Graphic Designer

Christiana graduated from the Art Institute of Philadelphia and sped straight to FVM with a portfolio that already included work for Di Bruno Brothers and University of Pennsylvania. Passionate and informed, Christiana approaches branding, illustration, layout, and product design with an infectious “bring it on” attitude. She supplements her popularity in the agency with three well-stocked snack drawers.

One-word design process:“sketchy”

Unofficial office duties:produce sourcing, playing devil’s advocate

Guilty pleasures:/r/crappydesign, Netflix marathons

Innocent pleasures:coupon cutting, sushi, pumpkin flavoring

Daydreaming allotment:23 hours, design; 1 hour, everything else

 

Christina Travaglini

Account Supervisor

 
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Christina Travaglini

Account Supervisor

Christina doesn’t feel comfortable unless she’s got a full to-do list and packed calendar in front of her. Organized, thorough, and determined come as standard with Christina, but it’s her talent for strategy, eye for aesthetics, and ability to see the big picture that take her to new levels of awesomeness. As if she didn’t get enough done in-office, she’s also an accomplished traveller, photographer, and mother.

Number of people shot:estimated >5,000

Weapon of choice:Nikon D600

Right brained/left brained:¿Por que no los dos?

Favorite opera, offspring:Carmen, Carmen

Remaining PTOs:not nearly enough

 

Coleman Rigg

Junior Account Executive

 
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Coleman Rigg

Junior Account Executive

Football player, musician, and mixologist he may be, but it’s Coleman’s passion for marketing that brought this all-rounder to our attention. Fresh out of Juniata college, he joined FVM to learn strategy and support key accounts. He also volunteered to build a schoolhouse in Nicaragua. Slow down, Coleman; you’re making the rest of us look bad!

Dreamiest attribute:songwriting guitarist

Attention to detail level:didn’t let us sneak Taylor Swift into bio

Brown food spread of choice:50/50 toss-up, hummus/peanut butter

Alternate universe profession:craft-cocktail-drinking rock star running back

Communicates best with:clients, creative, friends in crisis

 

Emily Walsh

Junior Account Executive

 
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Emily Walsh

Junior Account Executive

Emily arrived at FVM as a summer intern in 2015 and we may never let her leave (hence the tiny print hidden in her offer letter). Emily’s knowledge, professionalism, and all-round spark made her indispensable, and now she’s rocking on all things account management, from research to planning to campaigns.

Favorite verbs:connect, recycle, laugh, listen

Has extreme empathy for:needs of clients, needs of plants

Most commonly found at:Trader Joe’s

Preferred ways to enjoy nature:viewing it, preserving it, eating it

Source of her power:Mom

 

Helen Smith

Executive Vice President, Business Manager

 
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Helen Smith

Executive Vice President, Business Manager

Helen takes accounting, personnel, and business matters seriously, keeping FVM the finely-tuned marketing machine it is. When she’s not crunching numbers and crushing budgets, Helen rules over the cleanest office kitchen in America through a mixture of fear and…well, just fear. But hey — just look at those counters sparkle!

Things best kept predictable:numbers, hours, vitamin C intake

Things best kept unpredictable:the route at next weekend’s Porsche rally

Green pepper consumption:quotidian

Unconventional pastime:toying with telemarketers

Least favorite nouns:ice, winter, snow, frost, late timesheets

 

Recent Blog Posts



Planning for a surprise
August 3, 2013

Jon Cohen

Executive Vice President, Client Services

 
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Jon Cohen

Executive Vice President, Client Services

Jon is our chief strategist and resident metaphorist. Give him a complex marketing challenge and he’ll sketch out the solution, illustrated with comparisons to three-legged racing, hotdogs, and obscure TV shows — yet it all makes perfect sense. Happiest with a whiteboard and a problem to solve, Jon inspires the agency to break boundaries, create incredible work, and take every opportunity to have a good laugh.

Puzzle genre(s) mastered:client business

Preferred board length:long

# of silent H’s in name:0 (first), 1 (last)

Favorite state ending in –mont:Vermont

Most comfortable around:creatives, family (not in that order)

 

Recent Blog Posts



The B2B brand exam
March 30, 2016
Honor hat-trick
May 19, 2015

Jon Tran

Associate Creative Director

 
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Jon Tran

Associate Creative Director

Not content with content, copy and creative writing, Jon also leads our brand strategy efforts. He finds answers to our clients’ challenges, including those they don’t know they have, develops positioning recommendations, and tells their stories in fresh and compelling ways. And he’s writing this bio as you read it. He’s just that fast.

Client experience:food, AI, healthcare, pest control, gaming

Specialties:making technical stuff un-boring

Most likely eating:wings, extra-hot wings, Coke Zero

Favorite verbs:appease, excise, launch, slide

Weapons of choice:semantics, Microsoft Ergonomic Keyboard

 

Jordy Pickel

Director, Digital Development

 
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Jordy Pickel

Director, Digital Development

Jordy takes a client conundrum, aligns digital marketing strategy with business goals, and delivers a simple solution to help realize that vision. Then he develops smart sites with amazing UX. And at the end of a busy day of coding? He likes to kick back, relax, and decode the formidable NY Times crossword puzzle. Bliss.

Most common workplace responses:“yes,” “definitely yes”

Puzzle genre(s) mastered:crossword

Music genre(s) appreciated:all of them

Favorite letters:N, P, R

# of FVMers married to:presumably one

 

Karen Murphy

Director, Media & Campaigns

 
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Karen Murphy

Director, Media & Campaigns

After years of managing top accounts, Karen now leads the charge on strategic media planning and campaigns. One of our most studious FVMers, she devours webinars and whitepapers on a daily basis to deliver a fresh perspective on all things marketing. With two sons, a husband, and five nephews, she spends the rest of her time happily outnumbered by boys.

Hours of client research completed:whatever number comes after an octillion

# of conclusions jumped to:0.00

Honor-bound duties:understand client needs, finish leftovers

Only thing holding hair at bay:Aussie Sprunch spray

Care instructions:requires direct sunlight, frequent watering

 

Laurie Van Metre

President

 
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Laurie Van Metre

President

How do you keep an agency growing and thriving for nearly 30 years? Spend an hour with Laurie and you’ll discover an enthusiasm and magnetism that have engendered client loyalty for decades. And while you may be bowled over by her professional knowledge and drive, it’s her warmth, honesty, and sense of fun that will have you hooked. Yes, she could probably be President of the USA, but she’d rather be President of FVM.

Defining working virtues:tenacity, tenacity, curiosity, tenacity

Defining unwinding exercise:early morning yoga

Most common reading material:client industry intel and news

Unofficial family title:Cruise Director

Dietary mainstay:Amy’s lentil vegetable soup

 

Recent Blog Posts



It’s all about the trust
October 16, 2013

Marissa Varju

Digital Media Planner

 
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Marissa Varju

Digital Media Planner

Marissa swapped medical marketing to become FVM’s digital doctor: diagnosing and prescribing to optimize even the weariest of websites. While she’s meticulous about metrics, she’s fanatical about Wildcats… Marissa was in Houston to see Villanova’s buzzer beater in person!

Celebrity blog appearances: BEYONCE (not bad, right?)

Dream food-off: Taco vs. Cheesesteak

YouTube tutorial of choice: Beauty

Handy: Lefty

“Dancing with the Stars” wins: 1 (cruise ship edition)

E-reader review: Scathing

 

Paul Fleming

CEO

 
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Paul Fleming

CEO

When we say that Paul’s affability and sense of humor belie his remarkable perception insight, and commitment to his craft, you may suspect a healthy dose of promotional exaggeration. But after 15 minutes talking to Paul, your skepticism will crumble — and you may just find it impossible to stop smiling. FVM’s nearly 30 years in the business is testament to Paul’s vision and integrity. And our addiction to soft pretzels is a testament to Paul’s, well, affinity for doughy goodness.

 

Greatest personal strengths:optimism, sports trivia

Greatest personal weaknesses:grandkids’ laughter, carbohydrates

Preferred method to prepare carbs:Italian cooking

Preferred methods to burn carbs:cycling, yoga

Something that isn’t about carbs:takes nothing for granted

 

Recent Blog Posts



Pleasure in the Job
December 20, 2013
Introducing Our Newest Client… Us!
November 5, 2013
This word is killing your grade
October 8, 2013

Roger Finch

Full Stack Developer

 
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Roger Finch

Full Stack Developer

Roger joined FVM to practice his passion for all things coding. After teaching English in South Korea and island-hopping across the South China Sea, Roger returned stateside to build, maintain, enhance, and optimize our clients’ digital properties. In his spare time, this Renaissance man unwinds by tickling the ivories and perfecting yoga poses.

Limits of skillset:no limits yet discovered

Non-web development hobby:studying web development

Favorite things to build:websites, family

Superhero origin:gained yoga powers after tapioca accident

Number of countries inhabited:2… or 3 if you count Oregon

 

Recent Blog Posts



10 Easter eggs hidden in classic media
March 3, 2016

Russell Falk

Associate Creative Director

 
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Russell Falk

Associate Creative Director

Equal parts creative and strategic, Russell is a design force to be reckoned with. From logos and typography to animation and UX, his talents enhance the digital presence of all our clients. Russell’s at his best when creating brands, immersed in interaction design, poring over the latest trends, or crunching through his daily quota of carrots.

General working style:tinker and trim, keep it modular and organized

Thinks in terms of:type, interaction, Eddie Izzard quotes

Favorite low-emission vehicles:hybrid-engine sedan, whisky-powered skateboard

Know any good restaurants?my kitchen (reservations required)

Most commonly absorbing:project briefs, coffee, inaccessible music

 

Recent Blog Posts



Archer: The visual brand
March 5, 2015
I know your type
October 7, 2014
Real branding from a fictional world
June 11, 2014

Tom O’Brien

Marketing Manager

 
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Tom O’Brien

Marketing Manager

Tom is FVM’s brand guardian. With global experience in editorial, PR and marketing, he spends his days making sure people know who we are and what we’re capable of. When he isn’t guiding new business, promoting the agency, or making a cup of tea, he’s usually thinking about making another cup of tea.

Continents inhabited:2

Unrepentant loyalties:Liverpool FC #YNWA

What people ask you to do:high shelf reaching

You can’t live without:Yorkshire Tea, KEXP, Friday night

Number of progeny:2

 

Recent Blog Posts



ArcherIMS.com wins W³
September 23, 2015
FVM grows with four new hires
September 15, 2015
Tech start-up Proscia hires FVM
August 27, 2015