The story of how your marketing takes off.

Marketing isn’t about traditional versus non-traditional. It’s about creating a story that engages potential customers at every relevant touch point and paints a clear picture of your business offering. FVM does the work to understand your audience, allowing us to plan and execute campaigns that communicate your brand’s value when and where it counts.

Media & Campaign Planning

Where will your marketing dollars make the greatest impact on your target audience? FVM draws on behavioral and competitive insights to determine which traditional, digital, and social channels offer the greatest opportunity. We then create a marketing plan that maximizes exposure — and work with publishing and advertising partners to purchase, execute, and optimize each campaign.

Marketing & Advertising

From the traditional print ad and event support to search engine marketing, content marketing, and social media campaigns, FVM delivers powerful, cohesive creative. We don't do "one-off" tactics; instead, we create advertising and marketing content that work together to sell the value behind your company’s products and services.

Analytics & SEO

We don't take success for granted. Before, during, and after each campaign launch, we measure your audiences’ behavior to plan and optimize our creative approach. And once your campaign, site, or event is live, we present detailed reports that illustrate where your brand is seeing the most traction — and what your next steps should be.
Case Study:

How do you market a myriad of products as one solution?

Smart business strategy, brilliant brand marketing

Rebranding over 70 products into SmartSolutions, FVM created a new brand image for BASF that streamlined their marketability as an industry leader.

Blog:

Of Pastries and Products: How to Find a Common Language

Author:

Calvin Son

Of Pastries and Products: How to Find a Common Language

Technology can be complicated. Product planning sessions bring clarity to clients' products and services, and help to build a foundation for a go-to-market plan

Date:

June 13, 2017

Case Study:

How do you engage leads in the competitive tech space?

Author:

Calvin Son

Cutting through clutter to create brand definition

Simpana needed a competitive differentiation strategy that would demonstrate its value to IT pros. Here’s how FVM showed off the brand’s cost-based advantage.

Date:

June 13, 2017

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