FVM ThinkTank Blog

Here comes the summer (intern): Emily!


Emily Walsh is a huge Whitney Houston fan and she’s not afraid to express it. But bursting into a full, impromptu rendition of “I Will Always Love You” in an interview is the kind of ballsy move that lands you the summer internship at FVM. That may or may not have happened, but regardless, we like […]


Honor hat-trick


In our B2B game, creating cut-through digital content that connects buyers to sellers and affects real business change is what it’s all about. So it’s nice to receive recognition when you do it well. Recently, we potted two shiny new statues and one glimmering prism that say “pretty, pretty good!” for online marketing, design, and […]


Google Farm and the laws of Searchism


All webpages are equal All webpages are equal, but some webpages are more equal than others Those lines are a play on Animal Farm, George Orwell’s dystopian satire of Stalin’s dictatorship. On August 17th, it will be 70 years since the book was first published, and I was planning on waiting until that anniversary to post this […]

Summer intern wanted!


Sick of the same old summer, doing absolutely nothing day after day down the shore? Well, good news! We’re looking for an organized and outgoing intern to join our account team for the summer. No make-believe clients here—you’ll get a real taste of agency life. If you love multi-tasking, strategic challenges, the occasional foosball game, and […]


Archer: The visual brand


FVM recently rebranded Market Street Advisors as Archer. Working with the financial services software company through research, value proposition, architecture, naming, tone of voice, and design was a great experience. Our process resulted in a strong, modern and consistent brand designed to give Archer an edge in the market, and it’s something we’re proud of. While […]


The Internet of Things


The Internet of Things. The buzzword that has replaced Big Data. Now widely known, but often misunderstood, the IoT is the idea that our lives are becoming exponentially more interconnected. It promises to transform daily life, serving as the impetus for new technological innovation, and ushering older devices into the digital age. Previously “dumb” technology […]

FVM Life

FVM Friday Factoids: Nick Stile!


FFF asks all the questions you didn’t need to know the answers to, one FVMer at a time. Next up is Junior Account Exec, Nick. He’s the baby of the office and BABY does he have bad taste in sports teams. One man. Nine questions. Go! 1. If you had a theme song that played […]

FVM Life

Our new space


Walls are down. Carpets are up. There are people with paintbrushes walking around on stilts. Some are lying on the floor. The air is thick with fumes and filled with the sound of drilling. As work encroaches, we’re having to find “desk buddies.” Yuk. There’s no running water and, more seriously, the coffee machine has been […]

FVM Life

FVM welcomes Christiana “Vex” Del Vecchio!


Meet Christiana, our new Junior Graphic Designer! Whether she’s carving her way down the slopes of Bear Mountain or photographing architecture from Philly sidewalks, Christiana is all about clean lines and cutting edge. This Art Institute of Philadelphia grad freelanced her way through college, taking on branding, illustration, editorial and product design work for clients […]

FVM Life

Cradles to Crayons


With the holidays approaching, we decided to break from the traditional FVM festive quiz and do something a little a different. We closed our MacBooks and caravanned down to Cradles to Crayons in Conshohocken. Cradles to Crayons helps individuals and businesses to get hands on with clothing collections, fundraisers or working in their warehouses, and […]


FVM scores four new clients


Building on another year of sustained growth, we’re excited to have added four new clients to our roster! Investment management software company, Market Street Advisors; technology services provider, Arraya Solutions; and repurchase obligation software firm, ESOP Economics join an already diverse and burgeoning client list; while the Perinatal Research Consortium has signed on as a […]

FVM Life

FVM Friday Factoids: Alex Pickel!


FFF asks all the questions you didn’t need to know the answers to, one FVMer at a time. This time, our Director of Client Services, Alex. She’s the mother of Bailey dog and Macy dog, and daily asker of the question: “Guys: what are you having for dinner tonight?” One woman. Eight questions. Go! 1. […]

Spark of Digital:

Getting sentimental with interactive video


Attention spans are decreasing at an alarming rate. Not only does your content need to pique interest and attract visitors; it has to keep them hooked, too. With Web 2.0 came the advent of amazing new interactive tools for marketers to reach audiences, and videos are no exception. It’s not enough to be the visually stimulating […]

Tricks of the Trade

The “Forgotten Few”: 3 key elements to video marketing ROI


There has always been a lot of “good stuff” out there. When I first joined the video production scene a few years ago, I looked at what others were doing and was attracted to the beautifully designed videos with high-end production, all brought to life with seemingly-expensive animation, blends of talking-head and technical graphics, expert […]

Tricks of the Trade

Does your B2B brand have personality?


If your organization magically transformed into a person, what would he or she be like? Would they be the kind of person you’d like to go out for coffee with? Would they be helpful or interesting? Would you trust the things they said?   It may seem odd to think of your company as a […]

FVM Life

FVM Friday Factoids: Andy Sproule!


Welcome to our new regular feature! FFF asks all the questions you didn’t need to know the answers to, one FVMer at a time. First up, our Production Manager, Andy. He’s the current FVM foosball champion, the tallest man in advertising (by the height of his hair) and a collector of nice shoes. One man. […]

Spark of Design:

I know your type


Can you instantly spot the difference between Helvetica and Arial? Do you know your transitional serifs from your didones? Do you feel a slight twinge of pain when someone says “font” instead of “typeface”? If the answer’s no, then you probably work in client services. But to designers, this stuff’s important. Type is vital in grabbing […]

FVM Life

Taking the fall (internship): Amanda!


Have you ever met a Lilly Pulitzer-loving, globetrotting, Duke-basketball-nut? Now you have! Say hello to our newest intern, Amanda Lang. Keen to get stuck into all things FVM, the Elon University Communications graduate will gain a bucket-load of experience across branding, strategy, creative, advertising and media. Together with tons of other cool stuff, Amanda will […]

Tricks of the Trade

Cross-browser testing: how to live with Internet Explorer


Ask a group of web designers what they think of Internet Explorer and you’ll get a fair share of groans. Most will grumble about CSS hacks and quasi-transparency support, and the rest will make hilarious jokes like “Internet Explorer is only good for downloading other browsers.” What’s really at the heart of all this hostility—to a […]

FVM Life

Fantasy football head-to-head: Yahoo! vs ESPN


Football season is once again upon us, and Fantasy fanatics across America are dreaming of December domination over friends, family and colleagues. Yes, there’s tons of talk about Manning vs Brees, McCoy vs Charles, and Megatron vs Demaryius, but at FVM HQ, we’ve been debating a different sort of match-up: Yahoo! vs ESPN. The technology, the […]


The art of illustration in web design


I’ve always tried to be an individualist when it comes to design. From the 3-year-old child who drew a giant fish on our family rug while no one was watching, right through to my current status as grey-haired designer, the greatest outlet for this expression of independent thought has been illustration. For me, the written […]


Some humbling stats about banner ads


I can count on one hand the number of times I’ve clicked on banner ads in the past year. That is to say, once. If you asked me how many times I’ve clicked on them in the 24 years before that (16 of which have been spent on the internet), that number doesn’t change. And […]

FVM Life

Racing aces hit the road for charity


CEO Paul Fleming and Director of Branding & Research Alex Pickel are pulling on their FVM colors and gearing up for a summer of charity bike races. The cycling speedsters will power their way to a total of 230 miles across PA and New Jersey in support of some of their favorite causes. Paul takes […]

Tricks of the Trade

Programmatic media buying for B2B: the pros and cons


Not a day goes by that I don’t receive an eNewsletter, LinkedIn discussion or webinar invitation about programmatic media buying – a form of digital advertising that is processed by machines, rather than humans, to put it simply. It’s everywhere: A recent study by Winterberry Group found that of 260 executive-level marketers, 91% expect to engage […]