Here at FVM, we’re the first to talk about the merits of embracing content marketing for reaching customers in new and innovative ways. That said, the massive shift to social media does not signal the death of display advertising in …
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Tackling PPC is no easy feat. Though there are numerous aspects to creating an effective ad campaign, it’s best to start out with the basics: how to write effective PPC ads. Well-written ads – and the elements that comprise them – …
If you’re looking to optimize your website for SEO…and quickly, check out these seven simple SEO tips to increase traffic to your website. Courtesy of Google’s own Search Engine Optimization Starter Guide, implementing these …
For B2B companies, reaching and engaging with prospects is a constantly evolving challenge. Traditional marketing tactics have given way to a more targeted outbound approach as well as an increased emphasis on inbound efforts. As content …
Have you seen your organic search rankings and traffic decrease over the past 12 months? If not, then you’ve either got a great SEO strategy in place or you’ve been extremely lucky. If it’s the latter, your luck may soon be running …
Gone are the days when mobile devices are viewed as simple texting devices and used solely “on the run” to find a restaurant or local pharmacy. Today’s mobile devices include 4G smartphones with desktop-like browsers and a …
It’s said there’s no honesty, no purer perception than that of a child. Consider this adage when you are in the market for the visual elements of your brand. What does a five-year-old girl see when they see your logo? And more …
Not familiar with social media? Well, it might be time to get acquainted. Remember that time you thought you were all caught up on the Internet? You had your own website and everything? Well, now it’s time to get involved with your …
Be forewarned: we’re issuing a DEFCON 5 nerd alert for the paragraphs ahead, so get out your action figures and Millennium Falcon models, because we’re taking you into comic book/advertising parable hyperdrive. Batman, Superman, Wonder …
Describe advertising in one word. Okay, pencils down. If you picked “annoying”, “irrelevant”, or “unmoving”, then you might be one of the millions who are unceasingly bombarded by ads that don’t seem to offer you anything of …
